Archives
Nike Book Design
Background: I was hired by NIKE to create a promotional piece for the Boston Marathon to connect with their core demographics, serious runners and inspire them to test NIKE’s online runner’s logbook. The Challenge: NIKE wanted something more personal than the previous year [a hat with a swoosh] yet I was given the same budget [$6 per piece] to produce a functional promotional ...
Microsoft Packaging Design: 6 CD Box Set
I was hired to design a 100,000 piece promotional campaign targeting businesses throughout the US and Europe. The packaging system included a complex set of cd’s, quick start cards and viral cards for Microsoft Visio, FrontPage and Project. The given theme for the project was “Right tool for the job” and I presented a series of solutions relating to tools, including an ...
TRIFECTA: Brand + Web + Signs + Merch.
TRIFECTA brand from the ground up including a fully responsive [and Google Mobile approved] website, custom merchandise and signage. [just in: trucker hats, t-shirts, etc. we’ll upload pics soon]
Waggener Edstrom Bioscience Brochure, Envelope & Label Design
I was hired to bring awareness to, and promote, the Waggener Edstrom Bioscience department. The suggested format was a folded brochure. After listening to the goals and scope of the piece, I felt a multi page booklet would be a more appropriate direction. I began designing before copy was created which turned out to be a huge blessing. The team at Waggener ...
Argyle Rebrand + Packaging Design
Argyle Wine Label Design | Logo Design | Brand Identity | Packaging Design System Brand Identity + Packaging Design + Wine Label Design + Story + Messaging + Naming [wines/tier system]. ARGYLE Product Hierarchy: [disclaimer: this section attempts to explain a huge body of work in a small space. We are only touching the surface ...