Winery Rebrand: Booklet Design + Story = Website Cristom Vineyards came to me because they wanted update their brand and website for their 20th anniversary with the goal of telling their story in a humble way. I suggested beginning with their story and then finding a way to put it into their customers hands, naturally. As the story ...
course catalog design poster designs
Background: I was hired by NIKE to create a promotional piece for the Boston Marathon to connect with their core demographics, serious runners and inspire them to test NIKE’s online runner’s logbook. The Challenge: NIKE wanted something more personal than the previous year [a hat with a swoosh] yet I was given the same budget [$6 per piece] to produce a functional promotional ...
Responsive website design with a twist: I’m pretty proud of this site. Deceptively simple [this website has been up since 2012 and I have yet to find a site that replicates this functionality]. It features beautiful images and clean navigation and page content. At first glance it looks like many sites with a homepage slideshow with big images. It scales ...
I was hired to bring awareness to, and promote, the Waggener Edstrom Bioscience department. The suggested format was a folded brochure. After listening to the goals and scope of the piece, I felt a multi page booklet would be a more appropriate direction. I began designing before copy was created which turned out to be a huge blessing. The team at Waggener ...
Argyle Wine Label Design | Logo Design | Brand Identity | Packaging Design System Brand Identity + Packaging Design + Wine Label Design + Story + Messaging + Naming [wines/tier system]. ARGYLE Product Hierarchy: [disclaimer: this section attempts to explain a huge body of work in a small space. We are only touching the surface ...
