google pushing mobile results

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“Awesome! This page is mobile-friendly.”

These are the magic words that you want when you test your website against Google’s new mobile friendly ranking system. Beginning April 21st, websites that Google deems mobile-friendly will receive higher rankings in search results than those sites without. [I’ve heard conflicting information and cannot confirm if this will also affect desktop rankings].

Google announced the update on its Webmaster Central blog including the start date for the change: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

You can test your website here. If you don’t get those six magic words, we can help get your site over that hurdle.